This cute girl, “Pako-chan” is Fujiya’s mascot. She has been very popular since her appearance in 1950.
Fujiya’s mascot is Peko-chan, a girl in pigtails licking her lips. Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain’s stores.
The long-selling candy, Milky
The best known Fujiya candy is this one, called Milky. This long-selling chewy milk candy is decorated with Peko-chan. Peko-chan’s design was originally just on Milky, but then she became Fujiya’s symbol.
In Japan, you can find not only two-dimensional Peko-chan on packages, but also three-dimensional life-sized Peko-chan statues! (She is 100cm tall.)
She welcomes you to Fujiya’s restaurants and bakeries with her familiar smile.
Peko-chan is fashionable.
Japanese girls’ love of fashion is rather well-known. Well, it’s not just people who love to dress as cutely as possible, but also dolls. Peko-chan can be considered the princess among dolls when it comes to how she dresses herself.
Peko-chan in yukata
Peko-chan in a bunny cosplay
Peko-chan in a lovely dress (with chocolate on her cheek )
Peko-chan in mermaid dress
Peko-chan in an original Milky dress
Peko-chan in a Halloween costume
Peko-chan in winter dress
Peko-chan in a non-Japanese national dress
Did you enjoy Peko-chan’s dress collection? If you find her in Japan, don’t forget to take a photo of/with her!